7 Fantastic Things To Do In Fitzrovia

If you’re looking for things to do in Fitzrovia, you’ve chosen one of London’s most characterful neighbourhoods to explore. Nestled between the West End’s bustle and Bloomsbury’s academic calm, this compact area offers exceptional museums, historic pubs, independent shops, and some of the capital’s finest dining.

Where Is Fitzrovia?

Fitzrovia sits in the heart of central London, bounded by Regent’s Park to the north, Tottenham Court Road to the east, Oxford Street to the south, and Great Portland Street to the west. The neighbourhood takes its name from Fitzroy Square and Fitzroy Tavern, both named after Charles FitzRoy, 1st Baron Southampton.

 

Despite its central location, Fitzrovia has managed to preserve an intimate, village-like atmosphere. With excellent transport links via Goodge Street, Warren Street, and Great Portland Street stations, you can access the rest of London effortlessly whilst using Fitzrovia as your base.

Things To Do In Fitzrovia

Let’s dive into our favourite things to do in Fitzrovia.

Visit the BT Tower Viewing Platform

The BT Tower, Fitzrovia’s most recognisable landmark, has recently reopened its viewing platform to the public after decades of closure. Standing at 177 metres, this Grade II listed communications tower offers incredible panoramic views across London from its 34th-floor observation deck. 

 

Discover Charlotte Street’s Restaurant Scene

Charlotte Street has earned a reputation as one of London’s premier dining destinations.

 

Today, you’ll find everything from Michelin starred establishments like The Ninth to casual bistros and international cuisines. The street is particularly known for its Italian restaurants, including several family run venues that have been open for years. 

 

Many restaurants offer pre-theatre menus if you’re heading to the West End for a show afterwards.

Browse the Independent Shops of Fitzrovia

One of the reasons Fitzrovia is so beloved is its independent charm. You can still find many, independently owned shops and boutiques that make Fitzrovia feel like another world.

The area truly has managed to avoid the same chains and brands that can be found anywhere else.

 

Along streets like Goodge Street and Tottenham Street, you’ll discover vintage clothing boutiques, independent bookshops, artisan food suppliers, and design-led homeware stores.

 

Experience Fitzrovia’s Historic Pub Culture

The neighbourhood’s pub heritage is integral to its identity. The Fitzroy Tavern, which gave the area its name, was a famous haunt of George Orwell, Dylan Thomas, and other writers during the mid-20th century. Today it retains much of its original character, with a Writers and Artists Bar celebrating this heritage.

 

But it honestly doesn’t matter which pub you choose, you’ll be sure to find an amazing place to spend an evening.

Visit the Grant Museum of Zoology

The Grant Museum, part of University College London, houses one of the country’s most significant natural history collections. This compact museum contains over 68,000 specimens, many dating from the Victorian era. The collection includes rare and extinct species, complete skeletons, and thousands of specimens preserved in fluid.

 

Entry is free, though the museum operates limited opening hours, so check in advance. The museum is located on Gower Street, at the edge of Fitzrovia bordering Bloomsbury.

Admire the Architecture of Fitzroy Square

Fitzroy Square represents one of London’s finest Georgian architectural ensembles. Designed by the Adam brothers in the 1790s, the square features elegant townhouses arranged around a central garden. 

 

Blue plaques mark many of these historic connections, making a walk around the square an exercise in literary and artistic history.

 

Where to Stay In Fitzrovia

For visitors wanting to experience Fitzrovia properly, choosing accommodation within the neighbourhood makes excellent sense. 

 

Stayprime offers serviced apartments throughout central London, including properties in this sought-after area.

 

Discover our Fitzrovia serviced apartments which provide more space and flexibility than traditional hotels, with fully equipped kitchen spaces, living areas, and the amenities needed for both short and extended stays. 

 

Summary

Fitzrovia rewards visitors who take time to explore beyond London’s obvious attractions. From quirky museums and historic pubs to exceptional restaurants and independent shops, the neighbourhood offers a concentrated dose of what makes the capital special. 

 

If you’re planning a trip to this distinctive corner of central London, get in touch with Stayprime to discuss accommodation options that will put you at the heart of everything Fitzrovia has to offer.